DataBlockChain.io is a
revolutionary data platform that stands to disrupt the way that companies and
individuals gather premium data. Our product will democratize data, making it
more readily available and less expensive than the current methods of data gathering
and vetting. The result is that clients can access specific data sets in a
cost-effective and transparent way, collecting exactly what they need without
paying for extraneous data.
With
the market for advertising reaching $591 billion in 2017 and $209 billion of it
dedicated to digital advertising, the need for accurate data is only growing.
Data is the backbone of the marketing boom, and DataBlockChain.io has the
capability to be the category killer We
will merge our own proprietary data with many of the world's largest databases
ranging from government data, industry specific data, voting records, business
to business data, property data, credit bureau data, etc. to create a
comprehensive variety of data sets valuable to individuals and businesses
looking to both attract and retain clients. The
level of access to quality data DataBlockChain.io offers has been cost
prohibitive for most companies outside of the Fortune 500, but as a result of
our platform, all participants will be able to obtain the exact, nuanced data
they are seeking. Because DataBlockChain.io removes the middlemen in the data
industry that tend to drive prices up and cause inefficiencies, no order size
will be too small to fulfill. This opens up an untapped market of potential
clients on a global stage.
THE
BIG PROBLEM
One of the biggest
challenges businesses face today is customer acquisition and retention. The key
to both acquiring new customers and retaining your current customers is
possessing the critical data that can help you market to those prospects with
the highest propensity to use your products and services and further help
identify the needs of your current customers ensuring their long-term loyalty.
The data industry today is both complicated and highly fragmented offering a
confusing number of choices to businesses desperately in need of this critical
information. The existing data marketing ecosystem of data / list owners,
managers and brokers is inefficient and often ineffective costing businesses
unnecessary time and money
DATABLOCKCHAIN.IO
DataBlockChain.io, in
association with Media Direct, Inc. aims to democratize big data and level the
data playing field by providing the most comprehensive marketing data solution
to all businesses and individuals. DataBlockChain.io will provide a robust
interface between the business or individual and the data sources. The backend
systems will ensure full confidence in data quality for the end user as well as
transactional finality for the data providers.
Our main objectives are:
1) To empower Data Source
Providers to provide access to their data and monetize it
2) To provide full
transparency, traceability, and auditability to the data providers
3) To build confidence
between the end user and data sources
4) To give Businesses and
Consumers quality verified data
5) To give End Users a
simplified easy-to-use interface with a quick payment system
DataBlockChain.io will
comply with applicable privacy rules and regulations including the General
Protection Regulation Act. DataBlockChain.io will not offer financial data
covered in the Graham Leach Bill.
EMERGING
BLOCKCHAIN INDUSTRY
The pipeline for new
token sales is deep and growing daily. Thousands of new and existing businesses
are embracing blockchain technology. Many are drawn in by the transparency
offered by the public ledger, the decentralization of databases and the allure
of creating a new cryptocurrency.
While these new
blockchain projects and the crypto entrepreneurs behind them differ greatly
from one another in many ways, they are all early adopters who have embraced a
disruptive technology before the masses. Virtually all of these new varying
blockchain projects will require critical data to optimize their performance in
this new business paradigm.
As the reconfigured,
efficient, and transparent way for these businesses to access the data and
information they need to succeed, DataBlockChain.io will be uniquely positioned
to capitalize on the rapidly growing needs of blockchain pioneers.
CURRENT
LANDSCAPE
DataBlockChain.io’s
objective is to provide a comprehensive solution that serves as both an upgrade
to the demand and supply side of the data industry, and solves two key market
flaws: disparate data sources and lack of transactional transparency, both in
utilization and payment, to data owners.
Today, an individual,
entity or brand looking to acquire a specific data set will have to spend
extensive time and resources locating sources that meet its target audience,
negotiating costs, and establish privacy standards for the transferring of the
data. This leads to a decrease in quality and a duplication of data records.
These three (3) challenges not only make it extremely cost prohibitive to
identify and acquire the multiple datasets required to build the exact data
that is needed, but for small and medium sized businesses (SMB), it creates a
barrier to enter the data marketplace.
Attempting to generate
revenue today from existing datasets brings its own unique set of challenges.
The first main challenge is the time and money it takes to create data cards
and collateral for the data owner to monetize. At the same time, they need to
identify the right organization or marketplace offering the widest reach and
one which represents the highest demand for their data. The second major
challenge is integrity and accountability. Data owners do not trust outside
organizations to properly store, manage and monetize their data. The last major
concern surrounds the security of the storage environment. Data abuse and lack
of transparency in the revenue share business model are underlying fears that
will ultimately prevent a list owner from making his/her unique data set
available for purchase.
DataBlockChain.io aims to
remove layers of inefficiency, provide an open and transparent audit into data
use and payment, as well as maximize profits for both the data owner and data
purchaser.
OUR
VALUE
DataBlockChain.io will
revolutionize the data list industry by eliminating unnecessary middlemen and
creating a more efficient data sourcing and delivery process. DataBlockChain.io
will build a unified User Interface to allow an entity to search varying and
diverse sources of data for records that match their search query parameters.
The parameters can range from geographic, demographic, psychographic and
behavioural attributes. A single query would be able to span hundreds of
sources and billions of records.
The Backend Agent
(Ethereum/Smart Contracts) will keep track of all sources used to provide the
data to the entity. It will calculate and disperse payments to all sources
involved based on the licensing agreements with said agents. The payments are
immediate and do not require authorization, manual invoices, or bank/wire
transfers. For complete transparency, an Ethereum-based Blockchain is used for
all record source management, invoicing and payments. Smart contracts are
utilized for tracking record usage and the multiplex of licensing and data
sources. All payments are made through the DataBlockChain.io cryptocurrency
DBCCoin.
The Data source partners
can use different licensing models to add their data set into the system. They
can provide their data to be added to our data set or they can utilize an API
(Oracle) to give our system access to their data. The API can be used by the
Smart Indexing Engine to query the data of the data partner and build a
heuristic index for fast searching. Each data source is analyzed, scored and
sorted. A Confidence Score is applied to each source based on the data age and
the attributes available. The Confidence Score is organic and changes as more
data is analyzed and as the data is utilized in the system. A higher Confidence
Score translates to higher payouts for the data source partners.
The Data Source Partners
and their data are segregated from each other. Only the Smart Indexing Engine
knows which source is providing which data. The privacy of the data as well as
the privacy of the data partners is protected.
Because all payment
transactions are made through the Blockchain, the Data Source Partners can
trust the payments will be immediate and immutable. Full traceability of record
usage is available to the Data Source Partners.
SMART
INDEX INGENGINE
The Smart Indexing Engine
will utilize predictive analytics (a type of artificial intelligence using data
analysis and machine learning) for Confidence Scoring to provide the most
accurate and up-to-date data. It can also combine sources to provide all
required attributes. The entity would receive a record set which it could
download and utilize. The record set can be a single individual that matches
all parameters or millions of records that match the parameters.
USE
CASES
The use cases for
DataBlockChain.io are diverse, but the most common include:
- Data for Digital/Online
Marketing
- Data for Analytical
Modeling
- Data for Media Buying
- Data for Direct
Marketing
- Data for CRM/Customer
Retention
- Data for Customer
Acquisition
- Data for Enhancement of
Existing
- Data Data for Risk
Management
- Data for Health
Insurance Companies
- Data for Background
Checks
- Data for People finder
- Data for Real-Time
Leads
