ICO DATA

DataBlockChain.io is a revolutionary data platform that stands to disrupt the way that companies and individuals gather premium data. Our product will democratize data, making it more readily available and less expensive than the current methods of data gathering and vetting. The result is that clients can access specific data sets in a cost-effective and transparent way, collecting exactly what they need without paying for extraneous data. 

With the market for advertising reaching $591 billion in 2017 and $209 billion of it dedicated to digital advertising, the need for accurate data is only growing. Data is the backbone of the marketing boom, and DataBlockChain.io has the capability to be the category killer We will merge our own proprietary data with many of the world's largest databases ranging from government data, industry specific data, voting records, business to business data, property data, credit bureau data, etc. to create a comprehensive variety of data sets valuable to individuals and businesses looking to both attract and retain clients. The level of access to quality data DataBlockChain.io offers has been cost prohibitive for most companies outside of the Fortune 500, but as a result of our platform, all participants will be able to obtain the exact, nuanced data they are seeking. Because DataBlockChain.io removes the middlemen in the data industry that tend to drive prices up and cause inefficiencies, no order size will be too small to fulfill. This opens up an untapped market of potential clients on a global stage.

THE BIG PROBLEM

One of the biggest challenges businesses face today is customer acquisition and retention. The key to both acquiring new customers and retaining your current customers is possessing the critical data that can help you market to those prospects with the highest propensity to use your products and services and further help identify the needs of your current customers ensuring their long-term loyalty. The data industry today is both complicated and highly fragmented offering a confusing number of choices to businesses desperately in need of this critical information. The existing data marketing ecosystem of data / list owners, managers and brokers is inefficient and often ineffective costing businesses unnecessary time and money

DATABLOCKCHAIN.IO

DataBlockChain.io, in association with Media Direct, Inc. aims to democratize big data and level the data playing field by providing the most comprehensive marketing data solution to all businesses and individuals. DataBlockChain.io will provide a robust interface between the business or individual and the data sources. The backend systems will ensure full confidence in data quality for the end user as well as transactional finality for the data providers.

Our main objectives are:

1) To empower Data Source Providers to provide access to their data and monetize it

2) To provide full transparency, traceability, and auditability to the data providers

3) To build confidence between the end user and data sources

4) To give Businesses and Consumers quality verified data

5) To give End Users a simplified easy-to-use interface with a quick payment system

DataBlockChain.io will comply with applicable privacy rules and regulations including the General Protection Regulation Act. DataBlockChain.io will not offer financial data covered in the Graham Leach Bill.

EMERGING BLOCKCHAIN INDUSTRY

The pipeline for new token sales is deep and growing daily. Thousands of new and existing businesses are embracing blockchain technology. Many are drawn in by the transparency offered by the public ledger, the decentralization of databases and the allure of creating a new cryptocurrency.

While these new blockchain projects and the crypto entrepreneurs behind them differ greatly from one another in many ways, they are all early adopters who have embraced a disruptive technology before the masses. Virtually all of these new varying blockchain projects will require critical data to optimize their performance in this new business paradigm.

As the reconfigured, efficient, and transparent way for these businesses to access the data and information they need to succeed, DataBlockChain.io will be uniquely positioned to capitalize on the rapidly growing needs of blockchain pioneers.

CURRENT LANDSCAPE

DataBlockChain.io’s objective is to provide a comprehensive solution that serves as both an upgrade to the demand and supply side of the data industry, and solves two key market flaws: disparate data sources and lack of transactional transparency, both in utilization and payment, to data owners.

Today, an individual, entity or brand looking to acquire a specific data set will have to spend extensive time and resources locating sources that meet its target audience, negotiating costs, and establish privacy standards for the transferring of the data. This leads to a decrease in quality and a duplication of data records. These three (3) challenges not only make it extremely cost prohibitive to identify and acquire the multiple datasets required to build the exact data that is needed, but for small and medium sized businesses (SMB), it creates a barrier to enter the data marketplace.

Attempting to generate revenue today from existing datasets brings its own unique set of challenges. The first main challenge is the time and money it takes to create data cards and collateral for the data owner to monetize. At the same time, they need to identify the right organization or marketplace offering the widest reach and one which represents the highest demand for their data. The second major challenge is integrity and accountability. Data owners do not trust outside organizations to properly store, manage and monetize their data. The last major concern surrounds the security of the storage environment. Data abuse and lack of transparency in the revenue share business model are underlying fears that will ultimately prevent a list owner from making his/her unique data set available for purchase.

DataBlockChain.io aims to remove layers of inefficiency, provide an open and transparent audit into data use and payment, as well as maximize profits for both the data owner and data purchaser.

OUR VALUE

DataBlockChain.io will revolutionize the data list industry by eliminating unnecessary middlemen and creating a more efficient data sourcing and delivery process. DataBlockChain.io will build a unified User Interface to allow an entity to search varying and diverse sources of data for records that match their search query parameters. The parameters can range from geographic, demographic, psychographic and behavioural attributes. A single query would be able to span hundreds of sources and billions of records.

The Backend Agent (Ethereum/Smart Contracts) will keep track of all sources used to provide the data to the entity. It will calculate and disperse payments to all sources involved based on the licensing agreements with said agents. The payments are immediate and do not require authorization, manual invoices, or bank/wire transfers. For complete transparency, an Ethereum-based Blockchain is used for all record source management, invoicing and payments. Smart contracts are utilized for tracking record usage and the multiplex of licensing and data sources. All payments are made through the DataBlockChain.io cryptocurrency DBCCoin.

The Data source partners can use different licensing models to add their data set into the system. They can provide their data to be added to our data set or they can utilize an API (Oracle) to give our system access to their data. The API can be used by the Smart Indexing Engine to query the data of the data partner and build a heuristic index for fast searching. Each data source is analyzed, scored and sorted. A Confidence Score is applied to each source based on the data age and the attributes available. The Confidence Score is organic and changes as more data is analyzed and as the data is utilized in the system. A higher Confidence Score translates to higher payouts for the data source partners.

The Data Source Partners and their data are segregated from each other. Only the Smart Indexing Engine knows which source is providing which data. The privacy of the data as well as the privacy of the data partners is protected.

Because all payment transactions are made through the Blockchain, the Data Source Partners can trust the payments will be immediate and immutable. Full traceability of record usage is available to the Data Source Partners.

SMART INDEX INGENGINE

The Smart Indexing Engine will utilize predictive analytics (a type of artificial intelligence using data analysis and machine learning) for Confidence Scoring to provide the most accurate and up-to-date data. It can also combine sources to provide all required attributes. The entity would receive a record set which it could download and utilize. The record set can be a single individual that matches all parameters or millions of records that match the parameters.

USE CASES

The use cases for DataBlockChain.io are diverse, but the most common include:

- Data for Digital/Online Marketing

- Data for Analytical Modeling

- Data for Media Buying

- Data for Direct Marketing

- Data for CRM/Customer Retention

- Data for Customer Acquisition

- Data for Enhancement of Existing

- Data Data for Risk Management

- Data for Health Insurance Companies

- Data for Background Checks

- Data for People finder

- Data for Real-Time Leads